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Sport

Experience creates competence.

The majority of our employees were born and raised in the Tyrolean mountains. Mountains and sports are an inseparable symbiosis for us. Mountain sports, mountain biking, running, skateboarding, fitness and yoga as well as skiing, boarding and touring in winter are our passions. We also want to convey this to our customers and get you excited about these sports in our five sports shops in the Alpbachtal. Nature is our favourite playground. This gives us a responsibility, especially in sports, to focus on sustainability in order to strengthen the region, Austria and Europe - and at the same time on fair international supply chains in an interconnected world.

In winter, our "Pure Mountain Shops" in Alpbachtal are our lifeline to skiing, boarding and touring. First we advise you, then we take you to the slopes to test your equipment - the best way to find the ideal winter sports equipment...

lookbook

...we start into the spring season - More about it in our
Lookbook summer season from 18.3.23

Our brands

Alpine skis, touring skis and boots, the top skis are made in Austria.

Skiwear, mainly for men. Extremely technical, Goretex, TOP quality and wearing comfort.

The mountain sports line from Adidas, Extremely high-quality materials, Innovative

Ski factory from the Pinzgau, alpine skis, touring skis, produced in Mittersill

Founded in Seattle in 1914, is one of the most important running shoe companies in the world. Extremely good fits

Ski, hiking, alpine leisure wear, lots of knitwear, very good price-performance ratio

Manufacturer of mountain and hiking boots + shoes for performance-oriented
mountain and trail runners since 1925.

Innovative, unbreakable sports glasses and sunglasses. Developed and produced in the Tyrolean Zillertal.

Our top brand - feminine ski fashion in perfect fit, top materials - is one of the absolute top labels in women's ski fashion.

is a Norwegian freestyle professional athlete and produces functional, colourful and fashionable women's sportswear.

Multisport clothing in unmistakable Italian design, running and trail
running shoes with optimal fit

Cycling, running and multisport clothing, also available in large sizes - sustainably produced in Austria and neighbouring countries.

Whether bike, mountain or multisport - Maloja is not just a brand - Maloja is an attitude to life,
developed and designed in Bavaria.

Fitness and yoga clothing + shoes - for women+ men from the world market leader in
sports

Merino wool from New Zealand, stylish and suitable for every season, women+men

Ski boots, shell and inner boot customisable, children's ski boots and ski boots for ski rental (made in IT).

Like the ski, like the ski fashion - fashionable/functional skiwear for women+men from Rossignol.

Our main supplier for ski, trail running and trekking boots.

Cycling, running and multisport clothing, innovative and functional

Fully integrated helmet and goggle systems for an optimal wearing experience.

Fitness and gymnastics clothing for women+men in all sizes

Racing, alpine and touring skis, as well as touring boots -very many models MADE IN AUSTRIA

Alpine and touring skis - mostly MADE IN AUSTRIA