The majority of our employees were born and raised in the Tyrolean mountains. Mountains and sports are an inseparable symbiosis for us. Mountain sports, mountain biking, running, skateboarding, fitness and yoga as well as skiing, boarding and touring in winter are our passions. We also want to convey this to our customers and get you excited about these sports in our five sports shops in the Alpbachtal. Nature is our favourite playground. This gives us a responsibility, especially in sports, to focus on sustainability in order to strengthen the region, Austria and Europe - and at the same time on fair international supply chains in an interconnected world.
In winter, our "Pure Mountain Shops" in Alpbachtal are our lifeline to skiing, boarding and touring. First we advise you, then we take you to the slopes to test your equipment - the best way to find the ideal winter sports equipment...
...we start into the spring season - More about it in our Lookbook summer season from 18.3.23