About sport and fashion in the Alpbachtal

In September 1980 we opened our first store in Brixlegg - one year later we opened a branch in Inneralpbach and in 1996 we opened the sports store in Alpbach. Our innovative strength and love of experimentation - the motivation to always be one step ahead - shaped our image in the region. A strong personal commitment to strengthening the region and making it attractive, to being part of a successful whole, has been the driving force behind our countless activities for 43 years.

The world has become a different place for us. The new generation in our business is fully motivated to take on the challenges ahead. The focus will be on products that are produced ecologically and fairly and whose use and disposal cause as little harm to our planet as possible. We continue to see bringing new business areas and innovations closer to our customers as part of our DNA....

The latest collections have arrived - discover our large selection of high-quality winter clothing, equipment and accessories now. Whether you want to be well equipped for the slopes or the great outdoors, or simply for everyday winter life - you'll find everything you need here. Come by and let us inspire you!

Our winter season lasts until 21.4.25. At the moment the big SALE is running - ski sets, ski boots, ski clothing up to -50% off...
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Your perfect ski day in the Alpbach Valley

Ski rental

Rent your sports equipment in Alpbach or Inneralpbach - convenient and uncomplicated. Together we will find your favourite ski.

Offer

Book directly online

Service & Bootfitting

We offer ski service in Brixlegg, Alpbach and Inneralpbach. Our bootfitters fit boots - and have been doing so for more than 40 years...

Service

Bootfitting

Family ski regions

Top pistes, first-class infrastructure, everything tailored to the needs of families: for an unforgettable winter vacation for parents and children, quality-certified Tyrolean family ski regions go all out.

conny's country house

From the couch to the slopes - all in comfort and on foot. The pre-warmed ski boots are waiting in the heated ski depot.

Info & Booking

Alpbach Pur - Top Quality Wintersports

Two ski schools and two sports shops do their best to offer customers not only cordiality but also a great deal of know-how.

Outstanding training, an internationally recognised reputation and many years of experience are all put to good use by our companies to ensure that you have a great winter holiday in the Alpbachtal.

On the boards - go! Speed safely and carefree down the perfectly groomed slopes into the valley and enjoy your holiday to the fullest.

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